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LG UHD 70” UR78 4K SMART TV THINQ AI

$156,000.00 Price includes tax; price subject to change Price includes tax; price subject to change

  • Vivid colors and extraordinary details with 4K HDR10 Pro
  • A smarter visual experience with the α5 4K processor with sixth-generation AI
  • Smart functionality, including ThinQ AI and WebOS
  • Integrated streaming, which includes LG Channels, Netflix, Apple TV+ and Disney+

*The images used in the product overview below are for representative purposes only.
*See the image gallery at the top of the page for an accurate representation.
The image of nature with the rocky mountain reflected shows the contrast and details.

Reveal the last detail

LG’s UHD TV with HDR10 Pro offers optimized brightness levels for vivid colors and extraordinary details.
*HDR10 Pro is not a format of LG’s dynamic tone mapping applied frame by frame for HDR10 content.
α5 4K processor with sixth generation AI

Improve your visual experience

The α5 4K processor with sixth-generation AI enhances LG’s UHD TV to give you an immersive experience.
The chipset appears to be activated.

*The 86-inch UR80 TV has the α7 4K processor with sixth-generation AI.
A view of nature, comparing image quality to non-4K content and scaled 4K content.

New definition of 4K

Watch non-4K content in 4K on large UHD screens to enjoy clarity and precision at every moment.
*The image quality of the improved content will vary depending on the resolution of the source.
A UHD TV mounted on the wall behind a table with a Zen-style atmosphere.

Discover UHD television like you’ve never seen it before

Enjoy your favorite content unclose with a large UHD 4K TV.

The perfect fit for full sound

Combine everything you like to see with clear sound, the way it should be heard.
Half of the lower screen and half of the soundbar. The TV shows white horses running on the water.
WOW interface
WOW interface

Diversified settings

When connected to an LG TV, the soundbar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
*This function is only compatible with 2023 TV models. Compatibility varies by model.
*Function compatibility changes depending on the LG soundbar model.
New webOS 23 home screen

Made to your liking

From your favorite content to your favorite way to watch it, the new webOS 23 home screen is the hub that revolves around you.

*Service availability may vary by region or country.
*Separate subscriptions are required for OTT services.

My Profile

Get personalized movie recommendations, a summary of your team’s upcoming games and your own notifications, all from a dedicated place.
The TV screen plays the scene where the My Profile function starts.

*Reduced or limited content may be displayed depending on the region and network connectivity.
*An unlimited number of profiles can be created; however, the home screen will only show up to 10 profiles.

Quick Card

Create dedicated cards to your favorite apps and services. Organize them as you want, change them and quickly enter the content.
The scene where the Quick Card function starts is played on the TV screen.

AI Concierge

Get recommendations for new things to see based on your voice search history.
On the TV screen appears the face of a man and, near him, the recommended keywords.
*Service availability may vary by region and series.
*’For you keyword’ can only be provided in countries that support PLN in your mother tongue.

Smart assistant and connectivity

LG’s UHD TV takes comfort to a new level with support for Apple AirPlay, HomeKit and Matter. Conveniently control connected devices, verify information almost instantly with your voice.
Apple AirPlay logo Works with Apple Home logo Works with Matter logo
*Services and features compatible with Matter may vary depending on the connected devices. The initial connection for ThinQ and Matter must be made through the ThinQ mobile application.
*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the US. USA and other countries.
*Supported menus and applications may vary by country.
*The availability of the voice command may vary depending on the product and the country.
*The menus shown may be different at the time of launch.
*AirPlay 2 and HomeKit support may vary by region.
Image showing a couple watching a program with an LG UHD TV.

Immersive home theater-like experience

Enjoy in 4K and live a visual experience like that of the cinema.
There are broadcast service platform logos and matching footage right next to each logo. There are images of Merlina from Netflix, TED LASSO from Apple TV, Tulsa King from Paramount+, National treasure from Disney Plus, The Rings of Power from PRIME VIDEO.
ENTERTAINMENT

Content on demand without end

Easily enjoy the content of the largest streaming platforms directly on the LG UHD TV.
*Netflix membership required.
*The availability of the content and the application may vary by country or region. A separate subscription is required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo and Apple TV are registered trademarks of Apple Inc, registered in the US. USA and other countries. *Apple TV+ or certain content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime and/or Prime Video membership fees apply. Visit primevideo.com/terms for more details.
*The accepted services may differ by country.
*The number of channels and available content may vary by product and region.
A video that follows a car from behind in a video game while driving down a city street lit at dusk.

The AAA game starts here

Transform your experience with fast and fluid games and feel like you’re really immersed in the game.

Game Optimizer and Game Dashboard

Find all the settings you need for optimal play in one place. The game control panel allows you to quickly change the current game genre settings.

Image showing the game's configuration and board while running game software.

HGiG

LG is associated with some of the major names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your game.

Image showing the left half of an image without HGiG while the right half with HGiG to show the contrast.
*The availability of software updates may vary by model and region.
*Game Optimizer menu items may vary depending on the series.
*HGiG is a voluntary group of companies in the game and TV screen industries, which meet to specify and make available to users public guidelines to improve consumer gaming experiences in HDR.
A recycled flower box using the packaging of an LG UHD TV box.
Sustainability

Greener and better

The redesigned packaging of the LG UHD TV uses single-color printing and a recyclable box.
*The contents of the box may vary depending on the model or country.
CLOSE
IMAGE (SCREEN)
  • Screen Type
    4K UHD

  • Screen Resolution
    4K Ultra HD (3.840 x 2.160)

  • Type of backlight
    Direct

  • Refreshment Rate
    60 Hz

IMAGE (PROCESSING)
  • Image Processor
    α5 AI 4K Gen6 Processor

  • AI Climber
    4K Improvement

  • AI Brightness Control
    Yes

  • HDR (High Dynamic Range)
    HDR10/HLG

  • FILMMAKER MODE™
    Yes

  • Dynamic Tone Mapping
    Yes

  • Image Mode
    9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

VIDEOGAMES
  • HGIG mode
    Yes

  • Game Optimizer
    Yes (Game Panel)

  • ALLM (Automatic Low Latency Mode)
    Yes

SMART TV
  • Operating System (OS)
    webOS 23

  • LG ThinQ® AI
    Yes

  • Smart Voice Recognition
    Active

  • Control Magic Remote
    Active

  • Works with Apple Airplay2
    Yes

  • Smartphone Remote App
    Yes (LG ThinQ)

  • Full Web Browser
    Yes

  • Sports Alert
    Yes

  • Share from Room to Room
    Yes (Entrantio)

  • Family Settings
    Yes

  • Compatible USB Camera
    Yes

SOUND
  • Audio Output
    20 W

  • Speaker System
    2.0 Ch

  • Speaker Address
    Downwards

  • AI sound
    AI Sound (Virtual 5.1 Up-mix)

  • Clear voice Pro
    Yes

  • AI acoustic tuning
    Active

  • LG Sound Sync
    Yes

  • Shared Audio Mode
    Yes

  • Simultaneous Audio Output
    Yes

  • Bluetooth Surround Connection
    Yes (reproduction in 2 directions)

  • Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (See manual)

CONNECTIVITY
  • HDMI input
    3ea (shareable with eARC, ALLM as specified in HDMI 2.1)

  • Single link (HDMI CEC)
    Yes

  • HDMI Audio Return Channel
    eARC (HDMI 2)

  • USB input
    2ea (v 2.0)

  • Wi-Fi
    Yes

  • Bluetooth support
    Yes (V5.0)

  • Ethernet input
    1ea

  • RF input (antenna/cable)
    1ea

  • SPDIF (digital audio optical out)
    1ea

ACCESSIBILITY
  • High Contrast
    Yes

  • Grayscale
    Yes

  • Inverted colors
    Yes

ENERGY
  • Power supply (Voltage, Hz)
    AC 100~240V 50-60Hz

  • Power consumption on standby
    Below 0.5W

ACCESSORIES INCLUDED
  • Remote
    Standard remote control

  • Remote control batteries
    Yes (AAA x 2EA)

  • Wall mounting
    Yes (Detachable)

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